Ski Exchange Ltd appoints new B2B Sales Director

Ski Exchange Ltd has announced that Julie (Jules) France has been appointed as Sales Director B2B.

Jules, a keen skier and surfer, worked for the shop at the age of 17 before taking a job with Tiso. Jules then embarked on a successful career in Media sales and publishing before moving onto Blue Chip where she became an award-winning senior account manager.

After a short career break to focus on being a mum, Jules has been running her own hospitality business that she will continue to oversee.

As Sales Director B2B, Jules will be heading up the B2B division of Ski Exchange Ltd, established by Managing Director James Clark in 2021.

James said: “‘Jules joining Ski Exchange Ltd is an exciting step for our B2B business. Jules brings energy and dedication to the role while also being able to give our growing customer base the service and dedication that our philosophy at Ski Exchange.”

Ski Exchange currently represents the following premium brands on either distribution or master agency and will be attending SLIDE and OTS Trade shows.

UYN – Unleash Your Nature –

  • UYN is a leading sportwear company making Footwear, socks, baselayer and outwear in their Italian production facilities. UYN leads the market in sustainable innovation and their products are mostly made of fully sustainable materials. UYN is owned by Trere Innovation and was founded in 2018.

Velous Recovery Footwear –

  • Velous is a recovery footwear brand that provides ultimate post exercise recovery footwear. Founded by experts from large footwear brands who had a vision to create the best functional recovery shoes in the world.

CARV – Digital Ski Coach –

  • CARV is a Ski Coach for your Ski Boots. A simple, yet incredibly technical device that can give live feedback while skiing, video analysis, tips and more.

SMU Services

  • For both brands and retailers looking for SMU services on any sports clothing and accessories.
    • Socks / Baselayer / Outerwear / Custom Ski Ties
  • Working closely with a number of different factories we can either introduce to the right contacts or manage the entire project.


  • Coming soon, a new brand created by Snow lovers, for Snow Lovers. Hedonist is in development to launch in FW 24 and is the brainchild of the Ski Exchange Team.

Ski Exchange Ltd is a specialist UK Retail and Distribution company, founded in 1985. Fiercely independent and employee owned. They excel in customer service, product selection and experienced staff.

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