New eco-friendly lift pass launched by Alto.Ski

Alto.Ski launch wooden lift pass and bring on board Olympic skier Chemmy Alcott as an ambassador.

Great Britain’s most successful female downhill ski racer, Chemmy Alcott, on joining the British ski technology company as their new ambassador, said their new eco-friendly ‘pay-as-you-go’ ski pass is as easy to use as a London Oyster card.

The four times Winter Olympian, seven times World Championship skier and seven times overall British champion skier understands the benefits of having a ‘pay-as-you-go’ lift pass that saves money, time and hassle, so skiers and snowboarders can get on the mountain faster.

The company has also launched its service with a new wooden lift pass that skiers can keep time and time again. This seriously reduces plastic waste and means you just need one pass for every ski trip. lift pass

The Alto.Ski app also delivers a whole host of other benefits through its strong partnerships including ski and snowboard rental through Europe’s number one network, Skiset. Convenient ski insurance is also just one button away.

Chemmy Alcott said: “I’m so excited to come on board with Alto.Ski, I feel it’s the future of lift passes. When the world is moving at such a crazy pace and we are working so hard, we have seen a rise of the spontaneous traveller. That spontaneous traveller wants to find a destination to go skiing at, be there and on the slopes.

“They don’t want to faff around with lift queues and logistics. It will be like the Oyster card in London. Imagine if a few destinations in London had said no to the Oyster card, I can guarantee no one would go there. The Oyster card makes travelling in London ridiculously easy, you hop on you hop off and you’re there, that is what we are trying to provide for the mountains. I think Alto.Ski is an incredible innovation, it’s going to make life easier, so we can spend more time on the slopes and less time on the computer.”

Joining Alto.Ski is easy, simply download the Alto.Ski app and order an Alto.Ski card by providing payment details. The Alto.Ski card will be sent in the post, QR code scanned by the user and it’s ready to use. Once registered, skiers and snowboarders can use all the functions available.

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