ATOMIC product-highlights Winter 20/21
Innovations for better Skiing
For the 2020/21 season, Atomic once again demonstrates innovative power. True to the brand promise to develop equipment that makes every skier better, the brand is presenting the new Hawx Prime XTD freeride and all-round ski boot while also lifting helmets and goggles to a new level of design with their Four series. As part of the #sheskis initiative, Atomic has also redesigned the sporty, elegant women’s collection Cloud. And in cross-country skiing, the Austrians are launching their Redster C9 Carbon, the lightest classic cross-country boot they have ever developed.
Hawx Prime XTD: All Mountain, One boot
Distinguishing a freeride touring boot and an all-mountain skiing boot is getting harder: some can do it both. Building on the legacy of its legendary Hawx family, Atomic debuts its new Hawx Prime XTD. It is based on the successful Hawx Ultra XTD and combines the advantages of the Hawx family with those of the Backland series. Thanks to the Atomic Free/Lock technology, it offers good mobility in the ascent and strong downhill performance for all skiers with medium width feet. Flagship of the new collection is the Hawx Prime XTD 130 Tech GW, manufactured with Tech Inserts and a Gripwalk sole.
FOUR AMID PRO HELM: ALL MOUNTAIN. ALL STYLE
Fresh on the heels of winning multiple design and innovation awards for its high-performance snow helmets and goggles, Atomic proudly introduces the next generation helmet and goggles lockup with its Four AMID Pro Helmet and Four Q HD Goggles, new for the 2020/21 winter season! Featuring a design rooted in freeride performance with an urban-inspired aesthetic, the Four AMID Pro Helmet builds on Atomic’s protection category by offering the ultimate in freeride form and function. Combining clean, low-profile design lines with a lightweight, comfortable and customizable construction, it offers everything the all mountain skier needs.
CLOUD 12: PERFORMANCE MEETS ELEGANCE
The Atomic Cloud collection is one of the most successful on-piste ski offerings for women. As part of the brand’s #sheskis initiative, the Austrian ski manufacturer is reworking the line for winter 2020/21, introducing new performance-enhancing features and a new, flattering look for the ski models. The top-of-the-line model Cloud 12 is also equipped with the new Atomic Flite Woodcore that is particularly light and agile. In addition to the well-proven Servotec technology, Atomic relies on two titanium inserts above and below the core, offering smooth runs as well as good damping properties and torsional stiffness. The Cloud ski line combines performance with an elegant look and is aiming at female skiers of all levels.
REDSTER C9 CARBON CROSS-COUNTRY BOOT: LEIGHTWEIGHT PERFORMANCE
Speed, stability, agility: for many enthusiasts, these are the trinity of cross-country skiing. With their new Redster C9 Carbon, Atomic presents the matching classic cross-country ski boot – the lightest model the brand has ever developed. The Austrian skiing specialists integrate a carbon frame around the heel and sole, making the boot lighter. In addition, this material ensures improved power transmission. No matter if world class athlete or ambitious cross-country skier – Redster C9 Carbon is the proper cross-country boot for everyone who longs for an extra dose of speed on the track.
Founded in 1955 in the heart of the Austrian Alps, ATOMIC is the world‘s largest ski-manufacturer. Products perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike are being tested in the company’s backyard around Altenmarkt. ATOMIC employs 750 people and has more than 60 years of experience in the skiing industry, while selling products in 49 countries. Through its passion for skiing, the brand strives to create a better skiing experience with leading quality and technological innovations. ATOMIC is an Amer Sports brand.