U.S. Ski & Snowboard Names DICK’S Sporting Goods an Official Retail Partner and Launches Exclusive Apparel Collection
U.S. Ski & Snowboard has named DICK’S Sporting Goods an Official Retail Partner in a multi-year partnership and launched an exclusive co-branded apparel collection through DICK’S exclusive brand, Alpine Design.
The collection launches with T-shirts and hoodies featuring U.S. Ski & Snowboard marks and will expand with new styles in future seasons.
The products will be available in select DICK’S stores across the East Coast, Midwest and West, online at DICKS.com and at many domestic World Cup events.
The partnership will also include community-focused athlete appearances and campaigns timed to World Cup events and the 2030 Olympic and Paralympic Winter Games.
DICK’S will carry select pieces from The North Face U.S. Ski & Snowboard uniform line, as well as future collaborations.
Sophie Goldschmidt, president and CEO of U.S. Ski & Snowboard, said: “We worked side by side with DICK’S on this collection, from the first designs to the final product, and are excited to see it in stores. DICK’S is helping us build a connection with a broad group of fans as we head toward the next Olympics and Paralympics.”
Aimee Watters, vice president of Vertical Brands at DICK’S, said: “With Alpine Design’s deep connection to the outdoors, collaborating with U.S. Ski & Snowboard feels like a natural fit. This collection gives fans a new way to show their support through Alpine Design while exposing more athletes to the excitement of winter sports.”
