News

Atomic unveils the next generation of its Hawx Prime ski boot line

Leveraging the popular fit of the Hawx boot trilogy, Atomic unveils the next generation of its bestselling Hawx Prime ski boot line for 2024/25.

Renowned for its out-of-the-box medium-volume fit, customizable shell and liner, and superior all-mountain performance, Hawx Prime now features a comprehensive range of BOA®-powered boots. The Hawx micro-adjustable BOA® Fit System securely wraps the shell around the foot, providing a precise, consistent fit with exceptional heel hold for improved power and edge-to-edge control. Further updates include the latest Prolite construction, an enhanced heat-mouldable Mimic liner with asymmetrical Power Ankle Lock, and an optimized shell construction for easy step-in. Available in flex options from 100 to 130 (men’s) and 85 to 115 (women’s), the new Hawx Prime BOA boots are designed for skiers seeking peak performance and comfort on all terrains.

ATOMIC Revent Amid Visor helmet – advanced vision and uncompromised protection

The latest in Atomic’s helmet line, the Revent GT Amid Visor, is a fusion of visionary design and premium protection for the discerning all-mountain skier. Launching in fall 24, it features a fully integrated functional visor with wide peripheral vision and high-definition contrast, plus the comfortable contact pressure and sealed, leak-proof construction of a goggle. At the heart of the helmet design, Atomic’s advanced AMID 360° impact protection system surrounds the core with lightweight, soft-density EPP foam that absorbs and dissipates energy in every direction to protect the brain. The helmet’s stable hybrid construction saves weight yet keeps protection high, while the 360° Fit System and Live Fit deliver a secure instant individual fit for all-day comfort and safety. The Revent GT Amid Visor is also available in a photochromatic version.

ATOMIC Revent Q goggle – sleek modern look with expansive field of vision

For the 2024/25 season, Atomic introduces the new Revent Q HD goggles with a sleek, modern look and expanded field of vision. The advanced contouring ID toric double lense with ID chamfer ensures the cleanest helmet-goggle integration yet and allows skiers to see more of the mountain, all day long. Micro-crystals in the HD lens dial up color and contrast for enhanced terrain visibility, boosting skiing confidence in a wide range of light conditions. When conditions change, the airtight magnetic interchangeable lens system with mechanical closure makes swapping lenses quick, easy, and secure. A Live Fit Frame – compatible with prescription glasses – creates an instant personalized fit. Athlete proven, the new Revent Q also comes in a photochromatic version and as a signature model designed in collaboration with freeski pro Tim Durtschi.

ATOMIC Redster Nordic skis – innovative core construction for power and rebound

Tracing its DNA straight to the World Cup winning Redster XC range, the expanded Redster Nordic family is the benchmark for high-performance cross-country skiing. For the 24/25 season Atomic is set to relaunch both its skate and classic Redster lines, including the top-tier Redster S9 Carbon and the Redster C9 Skintec. At the heart of the revamped racing skis lies the exceptionally strong yet lightweight Innowave Core made from resin-stiffened paper. Engineered and manufactured at the Atomic Altenmarkt headquarters, its unique corrugated design delivers a dynamic rebound for complete responsiveness and explosive power with every push or stride. New purpose-built constructions balance thickness and density in different areas of the skis for optimized acceleration. Chosen by Atomic’s World Cup pros, the new Redster S9 Carbon is one of the lightest and most powerful skating skis on the market. The upgraded Redster C9 Skintec is a high-end skin ski designed for advanced skiers and made for training, competing, and beating personal bests.

Maverick & Maven Go Big – hard-charging freeride performance with progressive versatility in a wider, lower-impact design

With the introduction of its new wider waist Maverick and Maven skis, Atomic takes the wildly successful North America-driven all-mountain series into the freeride realm. Launched January 2024 and developed with freeride athletes like Sage Cattabriga-Alosa and Craig Murray, the top-tier Maverick 115 CTI has already proven its capabilities on the Freeride World Tour. It’s a hard-charging all-terrain ski with progressive off-piste versatility and a lower-impact construction reducing material-based CO2 equivalent emissions by 24%.

Atomic Backland Fr Skis – a whole new freeride touring experience

Building on the momentum of the recently revamped narrower Backland touring skis, Atomic is set to relaunch its wider waist Backland FR series for the 2024/25 season. The completely redesigned line of freeride touring skis has been developed in collaboration with backcountry pros Amie Engerbretson, Chris Rubens, and Matthias Haunholder. Featuring a unique tip and ski profile, less fiberglass and more wood, the Backland FR skis marry a lightweight build for easy ascents with the powerful, yet soulful skiing performance sought by freeride tourers. By utilizing moremore wood, less fiberglass and less resin, the skis’ lower-impact design also reduces material-based CO2 equivalent emissions by 26%.

Freeride To Freestyle – the new bent models keep driving skiing forward

For the season 2024/25 Atomic attempts to redefine the experience for freeriders of all styles by revamping major parts of its freeski range. The new lineup includes the Bent Chetler 120 and Bent 100, both completely redesigned and approved by pro athletes like Nick McNutt and Nico Porteous.

First introduced 15 years ago, the reimagined Bent Chetler 120 receives a tip-to-tail upgrade with a new core profile for more float, balance, and playfulness in the deepest snow. All with a lower-impact construction with less metal, fiberglass and resin and more recycled material to decrease the ski’s environmental footprint.

 

 

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button