A sustainability statement is easier to assess when a business can explain what it measured and what changed. The latest FIS Climate Action Awards provide examples of that more specific approach.
Examples from the awards
FIS recognised Val Gardena in its Local Organising Committee category, reporting a 21.6% reduction in total emissions and a 39.1% reduction per spectator compared with the previous year. France received the National Ski Association award. Trondheim was also recognised for emissions reductions, including an approach to reusing clothing and equipment.
These are reported results from particular organisations and activities. They should not be turned into a claim that every part of a destination or event has the same environmental performance.
Winter Insight analysis: choose a workable starting point
A smaller winter business could begin by defining one activity it can measure consistently. Electricity use in a premises, a particular purchasing process or the reuse of a specific item may offer a manageable starting point.
The scope should be written down. Without a clear boundary and comparison period, a percentage can sound impressive while leaving a reader unsure what it represents. Any calculation method should be explained and checked by someone with appropriate expertise.
Look for a repeatable operational change
A useful improvement needs a process behind it. If a team plans to reuse event clothing, someone must track condition, storage and future allocation. If a shop changes a delivery arrangement, it needs to know how the new process affects its operations.
The change should be assessed against what actually happens. An intended saving and a measured result are different things, and communications should preserve that distinction.
Ask suppliers better questions
Retailers could request product-specific information that staff can explain accurately. A material claim needs a clear reference to the product and the relevant component, rather than a vague description of the brand as a whole.
Where the information is incomplete, the shop should say so and seek clarification. Employees should not have to invent a simple answer to a complex question at the counter.
Report what the business can substantiate
A concise account of the activity, the change and the result would be more useful than an expansive statement of ambition. It can also explain the limitations and the next step.
Awards can draw attention to examples, but the transferable lesson is the discipline behind the reporting. Winter businesses can apply that discipline at an appropriate scale, with clear ownership and evidence that can be revisited.
Image: FIS / Pierre Teyssot.
