Brand Profiles

Kjus | Brand Profile

Launched in 2000 by Norwegian ski legend Lasse Kjus, in collaboration with Swiss entrepreneur Didi Serena, the Kjus brand has established itself as an international player in skiwear. Driven by his passion for the sport and his ongoing quest for perfection, Kjus offers a state-of-the-art textile collection. Kjus clothing is innovative, high quality and has a sleek design.

Alpine ski champion Lasse Kjus didn’t set out to change the ski apparel industry.

He simply felt that functionality and performance were more important than fashion for a full day on the mountain facing the elements. As it turns out, his desire for functional apparel not only filled a gap, it created a brand.

KJUS was forged through a passion to enable people to reach the absolute top of their game.

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