As the 22/23 ski season kicks off, leading British performance eyewear brand SunGod has reignited its longstanding partnership with charity Protect Our Winters UK (POW UK) for the fifth year running.
This week, SunGod and POW UK together unveil a brand-new, Limited Edition snow goggles design, with a shared mission to protect the people and places we love from climate change.
The Limited-Edition design features a SunGod x POW UK Goggle Strap and Microfibre, with an attention-grabbing graphic of cracking ice that highlights an urgent call to action: to protect our planet from climate change. Global warming is happening twice as fast in alpine areas as the northern hemisphere average, and as a result ski seasons are getting shorter and shorter; Swiss resorts alone have lost over a month of snow coverage since 1970. SunGod and POW UK’s carbon-neutral collection has been developed to tackle this issue head-on, by encouraging communities to harness their connection to the outdoors and use it as a force to tackle climate change.
The SunGod x POW UK Goggles are packaged in an ultra-soft 100% Recycled Microfibre pouch, created from recycled plastic bottles and designed to double up as a cleaning cloth and storage pouch, reducing the footprint of the product. All packaging is recycled and recyclable and has been re-designed to reduce waste production material and weight, to reduce the product’s environmental impact even further.
As a Certified B Corp, SunGod has a triple bottom line of people, profit and planet, and is committed to using business as a force for good. Each SunGod x POW UK product sold will include a £4 donation to the charity, which SunGod will match totalling £8 per pair. Each sale will bring SunGod closer to its fundraising target of £16,000 for POW UK, aiming to almost double the brand’s support from last season.
Zoe Watkiss, co-founder of SunGod, said: “At SunGod, we have a mission to See Better: through our lenses, through our actions, and through doing business better. The 2023 SunGod x POW UK collection is an example of this in action. By developing this unique design to raise vital funds for POW UK, we’re taking steps to realise our mission to See Better by helping protect the wild spaces we cherish.”
Lauren MacCallum, General Manager of POW UK, said: “We’re so excited to partnering with SunGod for the fifth year running. The team at SunGod are passionate outdoor people, like us, and their ongoing commitment to our cause helps push the POW message far and wide. The SunGod x POW Goggles design for 2023 is our best yet – it’s a visual representation of everything we’re about, and we can’t wait to share it with our community.”
The SunGod Protect Our Winters UK Collection is available now at https://sungod.to/pow-23/