Brand Profiles

Haglöfs | Brand Profile

Haglofs, the largest Nordic outdoor equipment manufacturer, offers a comprehensive range of mountain clothing and accessories. Winter and summer alike, you can rely on the expertise of the Swedish brand Haglofs.

We come from Sweden, a country of extreme weather and extensive landscape. Where rolling lowlands and running rivers give way to thick forests and snow-capped mountains. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We explore with curiosity and a commitment to creating gear that will support anyone, anywhere in their own outdoor adventure—from walking through the forest to reaching the peak of a mountain.

An attitude of innovation is at the core of our history. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. A carpenter by trade, Wiktor was determined to create a backpack that would withstand the necessary journeys through the country, no matter the conditions. From humble beginnings, our story evolved, and so did our offering. Seeking constant progress, we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship and committing to do all we can to ensure that the outdoors will still be there for future generations to explore. We’ve pioneered a new standard for perfection, but, like Wiktor, we never stop innovating.  

At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. 

We believe that everyone can experience the outdoors—whatever the weather.

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