Brand Profiles

ATOMIC | Brand Profile

Atomic is an Austrian brand specialising in alpine, touring and Nordic ski equipment. It offers skis, poles, boots, helmets, goggles, protections of all types. The brand is now a reference in the field of skiing and its equipment. Atomic offers innovative technical products, for all types of practice and all levels, so that every skier can achieve his or her goals.

Atomic manufactures products which are perfectly tailored for ski racers and freeskiers, crosscountry skiers and backcountry skiers, beginners and World Champions alike. Every Atomic product is much more than the sum of its component parts, not only incorporating the know-how of creative experts, but also embodying the passion for skiing of each and every Atomic employee.

Atomic is based in Altenmarkt, Austria, in the heart of the Alps, where snow is always nearby and where each new idea can be tested right there and then, 365 days a year. Thanks to a combination of experience, innovation and passion, Atomic has been synonymous with winter and skiing since it was founded in 1955.

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