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Superfeet win Slide & OTS Winter Award with WINTER Comfort Insoles

Superfeet has won the award for Best Accessory in the Slide & OTS Winter Awards 2023 with their new WINTER Comfort and WINTER Comfort Thin insoles.

Global insole industry leader Superfeet went back to its roots with the launch of two winter-specific insoles last autumn, taking the foundational elements of the signature Superfeet orthotic shape and combining them with the technology and materials of today.

This commitment to wintersports and a goal to create a better fitting boot with the use of an insole, was recognised by the Slide & OTS Best Accessory Award, which was independently voted for by retailers and the media at the Slide & OTS show earlier this month.

Matt Gooch, Superfeet VP of Product and Innovation said: “A better fitting boot can make a world of difference for skiers and snowboards. It can mean being able to stay out on the mountain longer without having to battle pressure points, added fatigue and cold feet. And finding that perfect fit starts with the solid foundation that Superfeet shape provides. Our new winter insoles are comfort-driven, but also add stability and enhance edge control. The combination of improved comfort and performance is the key to enjoyment and improvement from first chair to après.”

Superfeet WINTER Comfort and WINTER Comfort Thin insoles deliver responsive support that keeps its shape through every turn. Like their predecessors, these insoles feature medial and lateral support, giving a secure fit and feel on both sides of the foot. Comfort foam with a thermal top cover provide long lasting warmth, cushioning and support.  Built with the signature deep heel cup Superfeet are known for, both new insoles cradle your heels to amplify your body’s own cushioning and keep you and your feet feeling great all season long.  Finally, bevelled edges on the forefoot help improve fit and reduce tightness around the toes and make it easier to trim and drop into your boots.

Superfeet WINTER Comfort and WINTER Comfort Thin are available on www.superfeet.com and from reputable retailers. RRP £50.00 

The Slide & OTS awards were awarded in six different categories including Snowsport Hardware, Outdoor Hardware, SoftwareAccessory as well as a ‘Fresh Brand’ category which is open only to new brands or first-time exhibitors at the show and an ‘Eco Award’ for brands that show particular environmentally-friendly credentials. 

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