Salomon opens a new flagship store in its home town of Annecy

Salomon has opened a new brand store in Annecy, France, just steps from the company Annecy Design Center, where every Salomon product is imagined, developed and prototyped.

The bright, modern, spacious interior is full of all of Salomon’s latest products offers ski boot-fitting services and a winter sports rental area. This new flagship store, which celebrated its grand opening on April 5, is open from Monday to Friday, 10AM to 7PM and on Saturdays from 10am to 6pm.

The company invited local partners and officials to a grand opening celebration at the store, where they toured the Annecy Design Center and the brand new Salomon store. The whole international trail-running team were there, including François D’haene, Mathieu Blanchard and Courtney Dauwalter, along with skiers and snowboarders such as Fabien Maierhofer, Victor Daviet, Gaëtan Gaudissard.

“Salomon has been deeply connected to the Annecy community for more than 75 years so to now have a new flagship store right here, next to our global headquarters at the Annecy Design Center, allows us to forge an even closer bond to the people of the region,” said Franco Fogliato, President and CEO of Salomon. “The product offerings at the Annecy flagship store include all the newest innovations from our range that were designed by our teams in the building right next door. The design and layout of the store created by our retail team represents a new level of service for our consumers, and we look forward to welcoming outdoor lovers from the surrounding community and beyond to this beautiful new retail location.”

A unique place to buy new trail shoes, tune your skis, attend community runs and more!

Every year, thousands of outdoors lovers flock to Annecy, where Salomon was born in 1947, to experience its spectacular lakeside setting among the surrounding mountain peaks. Like Salomon employees themselves, these visitors go hiking or trail running on the trails of Mont Veyrier and Semnoz in the warmer months and ski the nearby slopes of Le Grand Bornand and La Clusaz in winter. Annecy also acts as the entrance to the wider French Alps, where outdoor lovers from around the world seek alpine adventure. 

In addition to showcasing all the latest equipment from Salomon, the store offers a first-class ski boot-fitting area with a 3D scanner, insole moulding machine, and various tools to deliver custom-fitting ski boots. There are also ski waxing/tuning and ski rentals onsite. Customers can even bring their old Salomon gear, apparel and accessories to have them repaired.

The flagship store’s calendar is full of community activations—from athlete appearances and product testing sessions to running events and workshops on mountain safety.

  • A group run with La Bande à Georges – April 26th
  • An opening day for consumers in May
  • A group run to prepare for the Maxi-Race happening in Annecy on May 27th
  • An auction of iconic Salomon products belonging to international Salomon athletes

The layout of the store is organized with a sport-first approach, so visitors can find all trail running products (shoes, clothing, accessories, and running vests) in one dedicated area, while other sections of the store will showcase hiking, road running, alpine skiing, Nordic skiing, snowboarding, and ski touring products. Finally, to answer a growing demand for Salomon’s Sportstyle footwear range, this new flagship store also has a dedicated area showcasing the newest sneaker collection.

“This new, ultra-modern retail location in Annecy is a big step for Salomon because it allows us to reinforce our unique multi-sports expertise directly to our consumers in hometown, to create a better connection between the global brand in Annecy and our retail locations and, by extension, with our loyal community of outdoor lovers,” said Pascal Clausse, Vice President, Global Direct to Consumer for Salomon. “We’re excited to deliver tailored services to rent or repair your gear within a more inviting and immersive in-person brand experience. And this goes beyond our full range of premium Salomon products to include a growing offering of community events and gatherings.”

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