Brand Profiles
- Jul- 2021 -27 July
Line | Brand Profile
Founded in 1995, Line specialises in freestyle and is driven by passionate athletes. With an atypical start in a car…
Learn More - 26 July
Élan | Brand Profile
Founded by Rudi Finzga, a ski jumper, in 1945, Élan has continued to evolve thanks to its innovation department, which…
Learn More - 15 July
Helly Hansen | Brand Profile
Originally a long way from the ski resorts, the helly Hansen brand was used in the 1800s to clothe sailors…
Learn More - 14 July
Columbia | Brand Profile
Originally specialising in chef covers when it was founded in the 1930s, Columbia has now diversified to become the benchmark…
Learn More - 13 July
Arc’teryx | Brand Profile
Founded in 1989 by local climbers, Arc’teryx continues to bring together like-minded enthusiasts. Their R&D centre is a hive of…
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