Brand Profiles

Line | Brand Profile

Founded in 1995, Line specialises in freestyle and is driven by passionate athletes. With an atypical start in a car garage, the company has continued to prove itself and grow thanks to the undeniable quality of its innovations.
Line also offers other products such as ski poles, accessories and streetwear.

Skiing is un-fun. That was probably the best way to describe the sport in the early 1990’s. What were the options? Straight, stiff & uninspiring skis.

In 1995, LINE began with the mission to change that – to reclaim that enjoyment that comes from strapping sticks to your feet & sending yourself down a slope at gravity’s disposal. From our humble beginnings as a garage brand in upstate New York to becoming a worldwide innovator in the heart of the Pacific Northwest, our mission has always been the simple goal of making skiing MORE FUNNER!

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