Brand Profiles

Helly Hansen | Brand Profile

Originally a long way from the ski resorts, the helly Hansen brand was used in the 1800s to clothe sailors going out to sea. And although rain gear remained in their stocks, skiing was added to become a reference brand. The brand was the provider of the U.S. Alpine Ski Team at the 2012 Sochi Olympics and now outfits Canada’s alpine and para-alpine ski teams.

Helly Hansen gear is worn and trusted by professionals on oceans, mountains and worksites. As the #1 apparel brand for Ski Professionals, you’ll find HH at more than 200 ski resort and guiding operations around the world, and worn by more than 55,000 ski professionals.

Our sailing gear is worn by world-class sailors across all five oceans, and we’re proud to partner with and participate in some of the sport’s most iconic regattas and sailing associations. As a leading Scandinavian workwear brand, you’ll see us at work-sites where performance, protection and safety matter most. We continue to support Captain Hansen’s legacy through a long list of first-to-market innovations developed through insights from those working and recreating in the world’s harshest environments.

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