The National Alpine Ski Team’s partnership with Helly Hansen as the new apparel supplier is underway and will last eight years. Helly Hansen will then be the official textile partner.
“As a Norwegian brand, Helly Hansen has become a globally known brand, thanks to its skills, culture and history. The company’s goals are ambitious and correspond to those we have in the field of alpine skiing.
“Both partners have a broad and global field of action. We look forward to working as a team to achieve our common goals. Thanks to innovation and know-how, we believe that Norwegian athletes will be able to stand out more,” said Claus Johan Ryste, Sports Director of the Norwegian Alpine Ski Association.
Professional skiers around the world carry and trust Helly Hansen. The choice to work together is strategically natural.
As a leader in technical ski apparel, Helly Hansen focuses on developing performance-oriented equipment to give athletes advantages in training and competition.
“We are proud to start the collaboration with the Alpine National Team. We will work together to challenge boundaries and achieve future sporting achievements.
“Skiing is part of Helly Hansen’s DNA. This partnership is both an example of our enthusiasm for ski racing, but also of our belief in long-term investment in this field.
“We will work together to create innovative and high-performance products, while strengthening our global presence in the ski industry,” said Philip Tavell, Managing Director of the Ski Category at Helly Hansen.
“Clothes have to fit and design plays an important role in performing at the top. We place great trust in Helly Hansen and its designers. We also make a concrete contribution to design during the product development process. We believe Helly Hansen can give us a competitive advantage, and we look forward to seeing the results of this collaboration this season,” said Ragnhild Mowinckel.