Brand Profiles

K2 | Brand Profile

Brand of the 60s, K2 first built its reputation with the fiberglass technology offering then lighter skis than contemporary skis. K2 offers a wide range of products to meet the needs of all types of skiers, whatever the conditions.

K2 is the original American Ski and Snowboard Brand, founded in 1962 in Washington State. The brand continued to pioneer by expanding into snowboards in 1987 and was the first brand to specifically engineer products for women starting in 1999; our Women’s Alliance™. Today we are resetting the K2 brand for the future, one that builds on this legacy to reposition as the industry leader.

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