UYN – Unleash Your Nature – has announced Bode Miller as the Italian brand’s new global ambassador for technical underwear and functional socks.
Bode Miller is a living legend of alpine skiing, one of the most multi-talented and successful champions ever to take to the slopes. The US champion will bring UYN’s principles of sustainability and performance to the world, continuing his work as an ambassador of skiing and its values.
“Joining the UYN team was a natural choice,” said Bode Miller. “I have always been interested in sustainability and products with the highest level of performance. Technical underwear is decisive for thermoregulation, blood circulation and the overall comfort of the athlete. I have spent most of my life outdoors, on the ski slopes or in nature, and have learnt the decisive importance of underwear.”
Born in Easton (New Hampshire, USA) in 1977, Bode Miller is considered the greatest men’s alpine skier in the U.S. history.
During his extraordinary career, which officially ended in 2017, he collected one Olympic gold medal (Vancouver 2010 in the combined), four world titles (Giant Slalom and combined in Sankt Moritz 2003; Downhill and Super-G in Bormio/Santa Caterina Valfurva 2005) and two Crystal Globes (in 2005 and 2008). In total, Bode Miller has won 33 World Cup races and is one of five skiers to have won at least once in each of the five Alpine skiing specialties.
The Olympic champion joins a team unrivalled in the world of winter sports that includes the world’s best national ski teams (Italy, Austria, France, Slovenia, Slovakia, Czech Republic, Spain, Great Britain and China) and Italian legend Kristian Ghedina.
UYN underwear signed by Bode Miller
UYN and Miller are already at work on a Signature Edition of Natyon 3.0 underwear, the iconic model chosen by the national ski team. The Natyon line signed by Bode Miller will soon be available in UYN stores and on uynsports.com. Made with Natex bio-fibre from castor beans, it features the latest technology for temperature regulation and freedom of movement. A line inspired by champions to feel like champions on the ski slopes.