Alterra Mountain Company has named Matthew Darbous as President & Chief Operating Officer of Crystal Mountain in Washington, effective immediately.
In his new role, Matthew will be responsible for all operations, driving profitability, and creating unparalleled experiences for guests and employees at the Pacific Northwest’s premier ski destination. Matthew will also oversee Crystal’s strategic development plan.
Matthew joined the Crystal team a year ago as Vice President of Business Development and Strategy, overseeing all strategy, finance, revenue management, IT, and HR functions. Prior to Crystal, he developed a proven track record of organizational leadership and operational oversight from successful stints in both telecom and freight logistics, where he helped contribute to one of the most successful telecom mergers in U.S. history and one of the largest freight networks in Western Alaska.
“During his time at Crystal Mountain, Matthew has been dedicated to developing the Crystal team and is excited to continue fostering employee relationships and building Crystal’s culture to help ensure Crystal’s future growth and success,” said Mark Brownlie, Chief Operating Officer, Mountain Division, Alterra Mountain Company. “Matthew has been a passionate leader since day one and I look forward to his continued leadership as he moves the strategic plan forward with care.”
Crystal recently announced $100 million in resort improvements over the next five years, the largest capital investment ever made at the resort. The strategic investment plan focuses on infrastructure and service advancements, continuing this summer with the redevelopment of the resort’s base area. In addition to the opening of Mountain Commons lodge, the plan includes additional parking and transportation options, new and upgraded ski lift infrastructure to expand uphill carry capacity, the potential for expanded terrain, and an aerial adventure course for enhanced summer activities.
“I grew up skiing Crystal Mountain as a kid with my family, so in many ways, this position is like a homecoming for me,” said Matthew Darbous, President & Chief Operating Officer of Crystal Mountain. “I am excited to engage the incredible team at Crystal and play a role in the future of this special mountain, while staying true to its culture and all that makes it a beloved destination for so many.”