CORE Foods announced a new partnership agreement with Alterra Mountain Company designed to enhance the on-site guest experience by making CORE Bars the official nutrition bar of Alterra Mountain Company’s US destinations.
CORE Bars are the official nutrition bar of 11 of the company’s U.S. Mountain destinations – Winter Park in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, and Big Bear Mountain Resort in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah.
This new partnership will provide activations across all U.S. destinations, creating lasting memories for guests. CORE Foods will celebrate the inaugural year of this three-year partnership at Deer Valley Resort, where CORE® Foods will be hosting a kick-off event on January 21, 2023. This event will include fresh from the fridge CORE Bar samples, a hot cocoa bar, selfie stations, branded merchandise, and an appearance by Jamie Chung, an actress, skier, and CORE Bar ambassador.
“We’re so pleased to be partnering with Alterra Mountain Company and are honoured to be the official nutrition bar of such iconic mountain destinations,” said Brett Hartmann, Chief Executive Officer, CORE Foods. “We’re beyond excited to bring CORE Bars to their guests and to partner with the various properties on exciting events and activations.”
“We’re excited to announce our partnership with CORE Foods,” said Ryan Blanchard, Vice President of Brand Partnerships, Alterra Mountain Company. “CORE Foods is a premier snack brand and we are proud to offer its snacks at our U.S. destinations to elevate the guest experience.”
Joining in on the winter fun are two new members of the CORE Foods ambassador family, Joey Okesson and Toby Miller, both of whom are 2022-23 U.S. Snowboard Halfpipe Pro team members. Snow-lovers across the USA are invited to join CORE, Alterra, Okesson, and Miller to win an Ikon Pass for unlimited winter activities. Check out the giveaway on CORE Foods’ Instagram and be sure to enter before December 16.
And if you’re excited to try the bar keeping it cool on the slopes all season long, visit corefoods.com to discover the winter seasonal flavour that will make you feel like you’re at après ski, even if you’re not on the mountain: Marshmallow Hot Chocolate. This bar combines the sweet flavour of marshmallow with rich, creamy chocolate for a delicious snack perfect for fuelling snowball fights or curling up by the fire. Packed with 5g of protein, 6g of prebiotic fibre and probiotics, these bars work as hard as you do. Get 20% this new flavour and any CORE Foods bars off using code ALTERRA20 on corefoods.com from December 12-16.