British polar skier Sue Stockdale to champion expedition cruising

Sue Stockdale, the first woman from the UK to ski to the Magnetic and Geographic North Poles, has been made an Ambassador of Panache Cruises.

The move signals the growing importance of expedition cruising in the adventure travel market.

In her role as Ambassador, Sue will help the Panache Cruises team develop its programme of expedition cruises. In addition, Sue will attend various Panache Cruises events led by the company’s founder James Cole.

Sue Stockdale became the first woman from the UK to ski to the Magnetic North Pole in 1996 and has since been on expeditions to the Geographic North Pole and Antarctica.  She has also skied across the Greenland ice sheet and was recognised in 2005 as a ‘Pioneer to the Nation’ by Her Majesty Queen Elizabeth II.

James Cole, Founder and Managing Director at Panache Cruises, said: “The opportunity to make lasting memories on ‘once in a lifetime’ trips has become more important in the post-pandemic world. The COVID-19 pandemic has certainly boosted people’s wanderlust and we’re seeing much more interest in expedition-style cruise itineraries across all global regions. With her vast knowledge of the polar region, we’re delighted that Sue is joining us as an Ambassador for our expedition cruise programme. Her influence will extend far beyond the polar regions and our collective goal is to inspire people and to nurture a desire for adventure generally.

“The team at Panache Cruises has worked really hard to create some fantastic expedition packages, meaning you can not only follow in Sue’s ski tracks but the seldom trodden paths of other great explorers like Scott, Amundsen, Hillary, Cousteau and Shackleton. We welcome Sue to the team, and we look forward to learning more about her incredible adventures.”

Sue added: “I have been closely involved with the cruise industry for some time now and regularly speak about my skiing adventures on cruise ships visiting the Arctic and Antarctic circles. My objective in recounting my experiences is always to inspire others to do something extraordinary, whatever that might be. I look forward to working closely with the Panache Cruises team and meeting some new budding explorers along the way. If I can encourage people to release their ‘inner explorer’ as part of this new journey, I will be truly delighted.”

A 14-night expedition cruise to the Arctic Circle in January 2024, costs £2,892pp.

Sue Stockdale’s appointment brings the total of Panache Cruises ambassadors to seven. Full details can be found at

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