Brand Profiles

Scott | Brand Profile

Scott is an outdoor brand offering skis, ski helmets and ski jackets. Founded in the 1950s by a skier from Idaho, Scott was the first brand in 1958 to invent the aluminium pole. In the 1970s, the brand launched into a new market, motocross, goggles and boots. The brand then moved to Fribourg in Switzerland in 1978. Scott diversified its product ranges and is now one of the biggest outdoor brands in terms of equipment.

The sport of skiing was revolutionized with a technical innovation from Ed SCOTT, a talented engineer and ski racer living in Sun Valley, Idaho. Ed SCOTT’s invention of the first tapered aluminium ski pole immediately replaced the sport’s existing use of bamboo and steel.

That revolutionary invention launched a new brand, SCOTT, and fundamentally positioned SCOTT as a technical product leader in the skiing market. Ed SCOTT’s initial vision of technical innovation would serve as the cornerstone company philosophy as the brand matured and expanded to new markets.

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