Faction | Brand Profile
The story of Faction Skis began in 2006 in the Swiss Alps, more precisely in Verbier. Gradually, Faction succeeded in surrounding itself with professionals united around a common passion: off-piste skiing.
“At Faction we make high-quality skis that are progressive in their construction as well as in their use in freeride, freestyle and all-mountain skiing. Some of the best athletes in the world inform our product journey. We capture their stories to inspire fans with exciting content.
We are an independent group of skiers, artists, film-makers, engineers, partners, dreamers and doers that is so much more than the sum of its parts. We are united by a love for the mountains and the world’s finest tools of escape.
We are The Faction Collective.“
