Brand Profiles

Dainese | Brand Profile

Founded in 1972 by Lino Dainese, the Dainese brand has for many years concentrated its production on protections for motocross (back protectors, helmets, etc.). In the 1990s, the Italian brand diversified its activities and created protections for sports such as mountain biking and skiing.

Dainese is dedicated to producing the most effective safety solutions in every arena where athletes continually push the human body and mind to surpass their prior achievements. From our motorcycle racing origins to alpine skiing, mountain biking, competitive sailing and outer space.

Our most recent achievements in a history of innovation include the world’s first ultrarapid-deployment airbag suit and jacket systems for motorcycle racing and road use that don’t require any vehicle-mounted sensors, the first performance suit for sailing yacht racing that combines flotation, protection and communication functions in a single solution, and a gravity load simulation suit for the International Space Station.

Like all our innovations, they’ve been developed in close collaboration with their pioneering users, designed around their needs to fully support their achievements. Or – to put it another way – they are inspired by humans.

Humans that include legendary multiple world-championship-winners Valentino Rossi and Giacomo Agostini, America’s Cup champions Emirates Team New Zealand, astronauts Andreas Mogensen and Thomas Pesquet… and all our riders and athletes worldwide!

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