The Ski Club of Great Britain is sponsoring World Cup Alpine slalom skier, Laurie Taylor, during the 2025-26 winter season.
Taylor (age 29) is currently ranked number 34 in the world slalom rankings and has a top 10 result in World Cup as well as 17 FIS career race wins, 33 FIS podiums and 66 World Cup starts.
He’ll be competing for Great Britain in the FIS Alpine World Cup slalom races, starting in Levi (Finland) on November 15, as well as the 2026 Milan-Cortina Winter Olympic Games (February 6-22), with the men’s slalom race held on February 18 in Bormio.
Pete Davies, marketing manager for the Ski Club, said: “We’re proud to support Laurie Taylor in this important Olympic year. The Ski Club has a long tradition of backing British ski racing, and we’re thrilled to partner with Laurie for the season ahead. As a world-class slalom skier and a leading voice on the circuit through his Instagram and YouTube channels, Laurie brings both elite performance and exceptional content. Collaborating with him gives us a fantastic opportunity to showcase the Ski Club to his highly engaged audience.”
The Ski Club will be contributing £2,000 towards Laurie’s season.
Laurie Taylor said: “I’m excited to partner with the Ski Club. It’s great to have their backing as I take on the highest level of the sport. The Ski Club has a great history, and I’m glad I can spread the benefits of being part of the Ski Club community to my audience.”
Full listing of the 2025-26 FIS Alpine World Cup men’s slalom races:
Levi, Finland: November 16
Gurgle, Austria: November 22
Val d’Isere, France: December 14
Alta Badia, Italy: December 22
Madonna di Campiglio, Italy: January 7
Adelboden, Switzerland: January 11
Wengen, Switzerland: January 18
Kitzbuhel, Austria: January 25
Schladming, Austria: January 28
Bormio (Olympics): February 18
Kranjska Gora, Slovenia: March 8
Hafjell, Norway: March 25
For more information on the Ski Club, visit: www.skiclub.co.uk
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About The Ski Club
The Ski Club of Great Britain is a membership organisation that operates on a not for profit basis. It was founded in 1903 at the Café Royal in central London. Ski Club current membership now exceeds 17,000.
Members can benefit from a number of offers forged through strong partnerships with leading brands such as Snow + Rock, Ski Solutions, Sunweb and SkiSet. The Ski Club also has its own chalet accommodation in the French ski resorts of Flaine and Chamonix
The Ski Club’s Freshtracks holidays offer the UK’s most comprehensive programme for skiing enthusiasts looking to take to the slopes with like-minded and similar ability skiers. The programme includes a range of off-piste, ski touring, weekend, all mountain and bucket list style trips, to both short and long haul destinations.
There’s a robust travel insurance policy available to members that covers worldwide skiing trips, including off-piste and heliskiing, plus a growing number of resorts in Europe that have Ski Club representatives in place facilitating members meeting to ski together.
The Royal Patron of the Ski Club of Great Britain is HRH The Duke of Kent KG and Olympic skier Chemmy Alcott is the Club’s Ambassador.
