Snowsport England is proud to announce the launch of our brand-new University Ambassador Programme – a step towards strengthening the future of snowsports across the country by empowering student leaders at the heart of university snow sport communities.
THE PURPOSE:
The goal of this programme is to grow awareness of Snowsport England (SE) in universities, increase student membership, and create more opportunities for young people to engage with the sport – from grassroots to elite levels.
University Ambassadors will be the driving force behind this mission, helping connect more students with training, competitions, coaching pathways, and community support. Most importantly, they’ll be helping shape the future of snowsports in England.
Where Will Ambassadors Be?
To ensure national reach, we’ll be recruiting ambassadors in five regions:
- North
- South
- East
- West
- Midlands
Each region will have:
- 1x Freestyle Ambassador
- 1x Alpine Ambassador
What Is a University Ambassador?
A Snowsport England University Ambassador is:
A Connector – Linking SE with university snow sport clubs, athletes, and students. They’re the go-to for talent pathways and development info.
A Promoter – Championing SE membership, sharing opportunities, and raising awareness on campus.
A Leader – Planning engagement, promoting SE offers, and taking initiative to support their club and region.
A Role Model – Inspiring participation and growth in snowsports at every level.
A Representative – Attending events like BUCS, KINGS, Freshers Fairs, and open days to represent SE.
What Will Ambassadors Do?
Promote SE Membership
Encourage sign-ups and explain the benefits (discounts, insurance, pathway support).
Attend meetings and events to keep students informed.
Grow Club Engagement
Support recruitment activities, supply marketing materials, and promote special SE incentives.
Represent SE at Key Events
Join us at BUCS and KINGS competitions, freshers fairs, and student events.
Help run promo stands and distribute SE goodies.
Support Talent Pathways
Guide students interested in coaching, instructing, or competing further.
Be the regional point of contact for progression questions.
Gather & Share Feedback
Report back on what students want to see from SE to help us evolve and improve.
Promote Discounts & Offers
Share partner discounts on kit, travel, and gear with your club.
Share Content
Use social media and club platforms to highlight SE events, news, and student stories.
Support Committee Engagement
Promote SE membership/insurance for all university ski and snowboard trips.
Bridge Between Students & SE Staff
Help students get fast, accurate answers to their questions.
Attend Training
Join our in-person annual training session to prepare and connect with the SE team.
What’s in It for Ambassadors?
We want to recognise and support the dedication of our ambassadors. That’s why we offer:
Official SE recognition (for your CV & LinkedIn)
Branded kit (e.g., hoodie, hat, t-shirt)
Free annual SE membership
Personal discounts through SE partners
Leadership & event training
Expenses covered for pre-agreed events
Discounted or free coaching/instructor courses when targets are met
Opportunities to join the SE team at major national events
Ready to Lead the Future of Snowsport?
If you’re passionate about skiing or snowboarding, active in your university club, and excited to lead and inspire others, this is your chance to make a real impact.
