Pioneering British eyewear brand SunGod has today launched its latest limited edition collaboration with climate action charity Protect Our Winters (POW) UK, launching a signature goggle strap and microfibre sleeve.
Now in its sixth year, the partnership marks a shared responsibility to protect the mountains as they stand today, preserving winters and outdoor spaces for future generations. The limited edition strap is available as a customisable addition across SunGod’s performance goggle range, including the Vanguards™, Snipers™ and Ullrs™. For every strap purchased, SunGod will donate £10 to POW UK.
The strap features a striking, textural design inspired by breaking glaciers, symbolising the reduction in snowfall and receding glaciers that threaten mountain ecosystems worldwide.
“The mountains are our playground, but they are also on the frontline of the climate crisis,” says Ali Watkiss, Co Founder and CEO of SunGod. “This partnership isn’t just about a product; it’s about a shared responsibility. We’re proud to be teaming up with POW UK for a sixth year, inviting our community to not just witness the change, but to challenge it.”
Protect Our Winters UK (POW UK) is an outdoor climate action charity and collective of skiers, snowboarders, and outdoor enthusiasts dedicated to mobilising the mountain community to drive systemic change. POW UK focuses on accelerating the transition to renewable energy, green transportation, and a low carbon economy, with the ultimate goal of achieving a decarbonised UK by 2040 through education programmes and advocating with policy makers.
Sustainability is a foundational pillar for SunGod, a Certified B Corp. Since the partnership began in 2020, SunGod and POW UK have raised upwards of £22,000, supporting POW UK’s operations, community outreach, and advocacy campaigns.
The SunGod x POW UK limited edition strap is available to purchase worldwide at https://www.sungod.co/en-gb/protect-our-winters
