Brand Profiles

BONFIRE | Brand Profile

Launched in 1989 by Brad Steward, a snowboarder with an impressive track record, it is said that this great adventure began with three T-shirts. Today, Bonfire dresses men, women and children. The brand’s line includes trousers, jackets, gloves and various accessories that are popular with snowboarders around the world. For many experts, the Fireman jacket is the first successful combination of street wear and snowboarding clothing.

Bonfire Outerwear started over 30 years ago deeply entrenched in the Pacific Northwest. Every year we burned our boards in a giant bonfire as a sacrifice for better snow. We said we’d ride forever. We said we’d make clothes that ride forever. We do. We have upheld the legacy that rose from that bonfire so many years ago. Tried. Tested. True.

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