national snow show

Raccoon Media Group announces large scale expansion of UK snowsports portfolio

Raccoon Media Group, the company behind The National Snow Show Birmingham, is launching National Snow Week and The London Snow Show in partnership with Evening Standard Live in 2023, further extending its operations within the UK snowsport industry.

The joint venture will see Raccoon Media Group working in partnership with Evening Standard Live, the events division of the Evening Standard, to bring the existing Birmingham event plus the two new offerings to the UK Snowsports calendar, bolstering the UK’s standing in the European snowsports market.

National Snow Week will begin with the third edition of National Snow Show Birmingham which will take place at the NEC, Birmingham on 14-15th October 2023, with key trade and consumer satellite events, involving other snow related companies including dry slopes, snow centres, retailers and brands, leading up to the newly launched London Snow Show at the Excel, London on 21st – 22nd October 2023. The week will create an opportunity for brands, resorts, tour operators and associations to come face-to-face with over 25,000 snowsport enthusiasts at its two consumer events and attend strategic, high-level trade events during the same timeframe, truly galvanising the industry to extend the reach of the snowsports industry in the UK.

The National Snow Show Birmingham has attracted more than 23,000 visitors over the last two years, increasing its floor space by over 5000sqm year-on-year. The London Snow Show will mirror the Birmingham event, covering approximately 9,000sqm and will bring a mix of retail, content and interactive features to snowsports enthusiasts in London and the surrounding counties. The events will continue to work hand-in-hand with industry media partners including InTheSnow, Snow Magazine, Skier & Snowboarder, Fall Line Skiing, chillfactor and Planet Ski are already onboard to work alongside the team.

According to industry research from Mountain Trade Network, the UK snowsports market is currently estimated to include over two million snowsports enthusiasts and is valued at over £5 billion. Extending the consumer facing offering along with trade events, with both domestic and international entities, will give a well-timed and much needed boost to the industry, which has faced numerous challenges over the last two years.

Stephen Morgan, MD at Raccoon Active Events, part of the Raccoon Media Group portfolio, said: “Over the course of the last two years working on The National Snow Show and across six years of running multi award-winning health and wellbeing shows in the UK and US, we’ve been able to build strong relationships across every facet of the snowsports and fitness sectors. There’s huge demand for the show we have created hand-in-hand with the industry in Birmingham to be available to the London audience and with the successful model we have created, we are totally stoked to be able to meet that demand.

“The introduction of National Snow Week sandwiched between the two large scale consumer events will provide strategic opportunities for the UK and international snowsports industry, press and wider stakeholders to network and continue to develop the role the UK plays, not only in its own snowsports industry but in the wider European market too.”

Sam North, Head of Exhibitions, Evening Standard Live, said: ‘’We are delighted to be partnering with Racoon Media Group to deliver the best Snow Show London has ever seen. We feel that our collaboration will benefit the whole snow community and look forward to putting on an amazing show next October!”

To find out more about National Snow Week, the London Snow Show and National Snow Show Birmingham visit www.nationalsnowshow.com, to discuss opportunities to get involved with any of the National Snow Week events contact [email protected].

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