Vail Resorts and Helly Hansen today announced the renewal of their longstanding partnership, marked by…
Maier Sports, the clothing brand and pants specialist with a range that includes 61 different sizes and a variety of fit variations, has partnered with the Great Britain Telemark team.
The initial partnership will include clothing sponsorship for the World Cup athletes during the 2021 winter season. The team includes current world number 4, World Championship Bronze Medallist and 5 x winner on the World Cup circuit, Jasmin Taylor.
With the 2021 World Cup season going ahead, despite the Covid pandemic, the team will be attempting to reach every race on the circuit, with the first competition taking place from January 21 to 25, in Oberjoch, Germany, where five days of racing will see the disciplines of Sprint, Parallel Slalom and Classic for both the men and women.
Following that, three further competitions will take place across the winter, including St Gervais (France) 8-9 March, Thyon (Switzerland) 10-12 March, Les Houches (France) 18-19 March. The second race of the season Krvavec (Slovenia) 28-21 January, has been cancelled due to Covid related issues.
The GB Telemark team will be wearing the Maier Sports clothing during training and whenever media interviews are taking place, though not during the actual competitions, as they have their GB team racing suits.
Linda Torstensson from Hej International, UK distributors for Maier Sports, said: “We’re really delighted to be working with the GB Telemark team and supporting them with Maier Sports ski clothing. Telemark is such a technical discipline but the key thing for us is the kind of movement involved with the sport. Movement and the freedom to be active outdoors is the very essence of the Maier Sports brand. It is the technologies and fabrics used together with the wide range of sizes in its ski pants especially, which provides the team with the best possible fit to help them achieve their goals. We believe there’s nobody better than a telemark skier to show the range of movement we have in our ski pants”.
Jasmin Taylor, GB Telemark Team member, said: “This is a great opportunity for the team and we are really pleased to be starting this partnership with Maier Sports. The clothing looks great and the fit is perfect, we will be using it during our training sessions and for travelling too. We are all looking forward to using it through the season and also helping to spread the word about Maier Sports to our followers”.