Montane secures sponsorship deal with Lapland Arctic Ultra for 2022

Montane, the British outdoor clothing specialist, has agreed a title sponsorship partnership with Lapland Arctic Ultra, the new ultra-race for runners, bikers, and skiers through the Heart of Lapland, which will see the 2022 event branded as the ‘Montane Lapland Arctic Ultra’ (MLAU).

MLAU will be an annual event which is set to attract ultra-athletes from all corners of the globe. The race will start and finish in Överkalix, which is situated in the Swedish province of Norrbotten.

The event is scheduled to take place in March 2022, when temperatures drop on average to -3°C during the day and -25°C at night. The racecourse consists of two separate trails, the first trail is 185km long and situated Northeast of Överkalix, and the second trail is 315km long and based Northwest of Överkalix. Participants can choose to enter either the 185km trail, or the combined 500km trail.

The race organiser is Robert Pollhammer, who also founded the Montane Yukon Arctic Ultra (MYAU) in 2003, the world’s coldest and toughest ultra.

Race organiser, Robert Pollhammer, speaking on the event, commented “I am really looking forward to hosting a winter ultra in Europe. This area of Sweden is beautiful, but isn’t very well known, yet. With the MLAU we hope we can help change that and inspire more people to experience this great region. The MLAU will be one of the longest, if not THE longest, non-stop winter ultra in Europe and it will be tough.”

Discussing teaming up with Montane, Robert commented “I am super excited to have Montane as a title sponsor. They simply have the right products for the challenge. In addition, there is a great relationship with the brand and its people because of the many years we have worked together on the MYAU.”

The race is open for men, women, and teams of two or more athletes. Available disciplines are by foot, mountain bike, or XC-Ski, with entrants crossing the artic circle up to four times through the duration of the race. Athletes will journey across frozen rivers and lakes, swamps, and forests. The race format is non-stop, through night and day, allowing participants to decide themselves when and where to have a break.

Montane’s Global Marketing Manager, Matthew Hickman, commented: “For over 25 years Montane has been synonymous with adventure and we take great pride in producing lightweight, breathable kit that allows you to break boundaries, by enabling you to go Further, Faster. We are always on the lookout for events and opportunities around the world that embody our mantra; stepping into the unknown and feeling truly alive, united by the fearless ambition to do more. MLAU encapsulates this perfectly, and we are proud be associated with it.”

Montane ambassador Katy Parrott will be competing in the event and commented: “Excited doesn’t even come close to how I feel about competing in the Montane Lapland Arctic Ultra. I am looking forward to doing it for so many reasons – to explore somewhere new with such epic landscapes, but also to get back into my love of endurance following a recent major knee injury.”

Since the company’s founding in 1993, Montane has been providing innovative, lightweight, and breathable clothing and equipment for endurance sports and activities in some of the world’s toughest, most extreme environments.

Main image copyright: Swedish Lapland

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