Brand overview: ARTILECT – breaking conventions  

Equal parts art and intelligence, ARTILECT is an apparel studio backed by deep experience of the past, with a laser-focus on the future.

They are a team of innovators and rule-breakers in a relentless pursuit of progress to inspire a community of intrepid explorers to discover our world and seek new heights.

ARTILECT is the creation of founder Trent Bush, who was born into a family deeply rooted in outdoor industry innovation and has continued carrying those traditions forward in his own way. To understand where ARTILECT is going, it’s important to know where it came from. Going way back, many early pivotal outdoor brands like Holubar, Gerry, and Frostline were founded in Boulder during the formative years of the outdoor industry, bringing the innovative thinking and the technologies of their time into the gear they made, and the communities they built.

The roots run deep. This is the lineage and unique understanding Trent Bush was born into, with five generations of his family calling Boulder home, where the outdoors were second nature, and Frostline was a part of his extended family.

At Frostline, everyone in his family was involved from the kids to the grandparents, and Trent caught the bug early on. Rebelling against his family’s outdoor traditions, Trent jumped head-first into skateboarding and snowboarding, which became obsessions that he would build his career around.

At 14, he got his first job working at Wave Rave, the original skate/snowboard shop and apparel brand in Boulder during snowboarding’s earliest years. Not happy with snowboarding’s direction, he left to create his first brand Twist in high school with his brother and friends, ushering in the new-school movement of skate-style snowboarding and style.

Twist became a phenomenon in the anti-establishment snowboard world, creating clothes and sunglasses, along with magazines, videos, and every other means of building their unique culture in the pre-internet years, where art, music, and the cultural side were as important as the activities themselves.

After Twist, Trent continued on his path to incorporate innovation and technology into his work, diving deep into all aspects of creating brands and making gear for the things he loved to do, and also to support other users at the highest levels of performance.

Trent travelled the world in search of new ideas and possibilities working with many of the world’s best outdoor, action and snow performance brands, never finding exactly what he was looking for in a brand or its products.

It was clear the only path forward would be to go out on his own again, taking a totally different no-rules approach for the next generation. With hard-earned knowledge and a deep history behind him, Trent created ARTILECT and built a team of the best minds in technical apparel and brand-building to join him. Together, they have created a brand where the user is at the centre of the brand experience, empowering next-level performance and discovery for the best days of their lives, from the wildest backcountry spots to the most unknown streets. 

ARTILECT’s A/SYS is a dynamic apparel system comprised of refined materials, methods and fit to support the highest level of human performance. Every piece will exceed expectations worn alone, but magic happens in the complete A/SYS configuration. Innovative technologies work in unison with decades of experience to maximize moisture management, thermo-regulation, freedom of movement, comfort and swagger from the peaks to the streets to give their wearers confidence in their gear and in themselves.

Engineered Merino Baselayer


This is the critical next-to-skin foundation that starts thermoregulating your world. Powered by Nuyarn merino fabric, A/SYS–1 creates a direct interface between skin and the system. Superior to any baselayer available in the market, engineered merino creates a next-to-skin microclimate with unparalled performance for moving sweat vapor away from the skin while maintaining maximum thermal efficiency. It provides superior stretch, recovery and durability that far exceeds other options, along with the natural odour-resistance merino is famous for. Never underestimate the importance of your underwear, and don’t compromise, ever.

Engineered Technical Nextlayer


When you need more warmth without the extra weight. A/SYS-2 provides a critical link in their skin-to-environment approach. The midlayer extension of Nuyarn merino works with other complimentary fabrications to perform in an even greater range of conditions with no compromise on freedom or mobility.

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